John Persse is known for his versatility and results-driven approach across every corner of Central Coast real estate. Representing clients ranging from first-time homebuyers to seasoned investors, John has built a reputation for guiding transactions with clarity, creativity, and confidence. His experience spans residential sales, multifamily investments, and commercial property, giving him a uniquely well-rounded perspective in an increasingly dynamic market.
John’s background in real estate development sets him apart. He has a deep understanding of how to maximize property potential—whether through strategic lot splits, navigating zoning and permitting, or identifying opportunities for improvement that elevate long-term value. Clients rely on his ability to see not only what a property is today, but what it could become. This forward-thinking mindset allows John to help his clients build wealth while achieving their immediate goals.
Recognized as a skilled and determined negotiator, John consistently delivers favorable outcomes in even the most competitive environments. He pairs a direct, no-nonsense communication style with the persistence and creativity needed to overcome obstacles at the table. Whether representing a seller aiming to maximize return or a buyer competing for a coveted property, John’s negotiation expertise ensures his clients remain a step ahead.
Beyond negotiations, John brings a modern marketing approach that blends targeted digital campaigns with a strong local network. His proactive strategy ensures listings capture maximum exposure, while buyers gain access to exclusive off-market opportunities. By combining innovative marketing with boots-on-the-ground insight, John provides a client experience that is both seamless and impactful.
Deeply connected to the Central Coast lifestyle, John understands the appeal of the region because he lives it himself. In his free time, he enjoys hiking local trails, kayaking along the coastline, and paddle boarding in scenic coves. For John, real estate is about more than transactions—it’s about helping people discover their place in a community he’s proud to call home.
Whether we’re dispatching movers, cleaners, or contractors to your home, outranking the competition, or connecting any seller with the perfect buyer, our stellar service lights the way.